Customers are more likely to complete their purchase when they know exactly what they'll pay before checkout. ePAL shows the correct total price, including duty, VAT and shipping, helping create a transparent buying experience that builds trust and reduces uncertainty.
Every refused delivery costs you revenue, repeat customers and reputation
ePAL calculates and displays the complete landed cost before checkout, including VAT, duty and shipping, giving EU customers the confidence to buy while helping you reduce refused deliveries and increase conversions.
How does ePAL work? Watch a 2-minute Demo
Our values and goals
About us
Our goal is to remove the uncertainty of international ecommerce. By giving every customer complete pricing at checkout, we help merchants increase conversions, reduce refused deliveries and expand into new markets without the complexity of cross-border compliance. We believe international shopping should be as simple as buying locally. That's why we focus on transparency, accuracy and trust, helping merchants grow their business while giving customers the confidence to buy without unexpected costs or surprises.
David Deputy
Co-founder & Chairman
See ePAL in Action
consultation with us
Contact us now
See how ePAL can improve your checkout by showing customers the correct total price before they pay. Discover how transparent pricing reduces refused deliveries, increases customer confidence and helps you grow your EU sales with complete peace of mind.
Check out our ePAL Calculator
What Changes When You Use ePAL
THE BUSINESS IMPACT
Increase EU Sales
merchant benefitMore completed orders
customer benefitBuying with confidence
Coverage27 EU Markets and beyond
Customers see the Full Landed cost before they pay, Including taxes.
Protect Your Profit
ReduceReturn Costs
ProtectProfit Margins
RecoverLost Revenue
Reduce costly returns and hidden cross-border costs that eat into your margins.
Cross-Border Selling
AutomateVAT & Duty
EliminateManual Caculations
SaveValuable Time
Reduce costly returns and hidden cross-border costs that eat into your margins and reduce profitability.
What our clients think
Testimonials & feedback
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"ePAL has transformed the way we sell across Europe. Customers see the full landed cost before checkout, giving them the confidence to complete their purchase."
Sarah Mitchell Ecommerce Director
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"Since implementing ePAL we've seen fewer customer queries, fewer refused deliveries and a much smoother cross-border buying experience for our EU customers."
James Carter Head of Operations
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"What impressed us most was how simple ePAL made international selling. It removed the uncertainty from VAT, duty and shipping without adding complexity."
Emma Hughes Managing Director
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"ePAL helped us expand into new European markets with confidence. Transparent pricing has improved customer trust and made cross-border selling far more predictable."
Michael Turner Managing Director
Why merchants choose ePAL
Exclusive benefits
Everything you need to improve your EU checkout in one simple platform. Transparent pricing, automated compliance and a better buying experience for your customers.
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Increase Customer Confidence
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Protect Your Business
Unexpected import charges can lead to refused deliveries, costly returns and additional support requests. By making pricing transparent from the start, ePAL helps reduce avoidable costs while protecting your margins and improving customer satisfaction.
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Simplify Cross-Border Selling
Selling internationally shouldn't mean becoming an expert in customs regulations. ePAL handles landed cost calculations, VAT, duty, IOSS, customs declarations and HS code classification, so your team can focus on growing the business rather than managing compliance.
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Built for WooCommerce
ePAL integrates with WooCommerce, making it quick to add transparent cross-border pricing to your existing checkout. There's no lengthy implementation, no enterprise complexity, just a simple way to improve the buying experience for your customers.
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Grow Without the Complexity
As your business grows, ePAL grows with you. Add new products and sell across 27 EU markets while ePAL manages the cross-border calculations and compliance in the background, helping you scale with confidence.
Find Out What EU Customers Really Pay
Test Your Checkout
Use our free calculator to see exactly what your EU customers would pay at the border, and compare it with what your checkout shows today.
Try The Calculator
EXPERTS IN CROSS-BORDER COMMERCE
Meet the Team
Behind ePAL is a team with decades of experience in cross-border ecommerce,
customs, VAT, enterprise software and global partnerships.
Between us, we've helped build, lead and grow some of the world's leading
tax technology and commerce platforms, working with businesses of every size,
from emerging ecommerce brands to global enterprises.
That experience has given us a deep understanding of the challenges
merchants face when selling internationally.
We've brought that knowledge together to create ePAL Global.
